The most optimal option is to work with trusted specialists and marketers. I think that if you entrust promotion and advertising campaigns to professionals, there won’t be any major problems.

But don’t you want to keep everything under control or at least just observe the effectiveness of advertising campaigns? Although I don’t know much about marketing, I decided to use Redtrack, which provides the most convenient tools for microsoft ads conversion tracking and for tracking other advertising channels, covering all popular and even less in-demand advertising sources. Specifically, this service is great because it’s cloud-based and also simple and easy to use, even if you’re not a specialist but a business owner.

To track your keyword rankings effectively, using dedicated keyword rank checker tools like SEMrush, Ahrefs, or SERPWatcher is essential—they provide insights into position changes, search volume, and competition. Regular monitoring helps you adjust content and SEO strategy. Additionally, accurate measurement of your organic and paid campaigns is crucial. Implementing google ads conversion tracking server side ensures you capture precise conversion data, bypass ad blockers, and understand which keywords actually drive traffic and conversions. Combining rank tracking with server-side analytics gives a complete picture of performance and ROI.