The efficiency of the site directly affects the profit and success of the business. A key step to increase conversion is CRO audit. This process involves a deep study of the performance of the sales funnel, user behavior and their problems when interacting with the site. In the first stage - CRO research - specialists conduct heuristic UX analysis, user testing, surveys, interviews, event analysis, technical audit, regression analysis, heat maps, session recordings and analytical forms. All this helps to identify obstacles to conversion and find new opportunities for growth.

In the second stage - CRO recommendation - recommendations are developed to improve conversion based on collected data. The database of past A/B tests is used so that the proposed solutions are as effective and tested as possible. Such an audit helps not only to understand the weaknesses of the site, but also significantly improve its performance. More about the process can be found here: conversion rate audit