Nutra vertical

Is it worth investing in Nutra via push/pop in 2025? Is anyone already working in this vertical?

Replies to This Discussion

Permalink Reply by Michael Fluer yesterday

I recently decided to test traffic for dating offers in Indonesia. Facebook immediately banned my creatives for "adult" content, and Google jacked up the bids, meaning my testing budget was wasted and the CTR was negligible. Someone in chat recommended trying push notifications, saying they were cheap and had no strict restrictions. After some digging, I found a helpful analysis at https://richads.com/blog/what-is/push-traffic/ , which explains that these are notifications that users subscribe to, with a high CTR, 100% visibility, and a CPC starting at $0.005—ideal for gambling, betting, or nutra. The advantages are offline delivery and one-click access to the landing page; the disadvantages are the risk of overspamming. After that, I ran tests with emojis in headlines and impression limits – conversions started to happen. Now I see that push ads in 2025 are truly saving ads from giant moderation and delivering a quick ROI across broad audiences.

RSS