Grasshopper

algorithmic modeling for Rhino

How do you determine if push advertising is truly suitable for a particular vertical?

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I usually only understand whether a format is suitable after a short live test: I once launched a campaign in a "cold" vertical and was surprised by how quickly the audience responded to push ads . I spent the evening poring over the reports and couldn't figure out the logic until I came across a detailed breakdown of push notification mechanics. It was this breakdown that helped me understand which offers to try first and how to track traffic behavior so I didn't have to guess blindly.

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