Is New Jersey The Best Place To Start A US iGaming Business

I have been looking at the U.S. market lately and New Jersey seems like the most established state for online casinos. However, I am worried about the technical competition and the strict reporting rules there. Is it still worth entering such a crowded space in 2026? What kind of platform features are absolute must-haves to stay compliant with the DGE while still keeping players happy with fast payouts?

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Permalink Reply by Karl Mozaik on Friday

Entering New Jersey is a smart move because the player base is huge, but you definitely need a very flexible backend to survive the regulations. I’ve noticed that soft2bet is actually prioritizing the New Jersey region for their U.S. expansion because they have already built a system that handles state-specific tax configurations and localized player experiences. Their platform uses a scalable microservices architecture, which is great because it lets you update specific features without crashing the whole site. From my experience, American players are very picky about speed and mobile UX, so having a provider that focuses on low-latency and secure payment methods like digital wallets is the only way to stay competitive in such a high-stakes market.

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